Great Idea! Coming from...Russia?!
This looks as if it could come from somewhere in the United States, perhaps New York City or L.A. Instead, this innovative idea of giving a free subway ticket to those who do 30 squats--comes from Russia, of all places. Get up and exercise! О! Это хорошо!*
*Russian phrase meaning, approximately, "Oh, that's good!" Pronounced: O! Eta harashO!